But what is inbound marketing?
Hubspot made a very clear video to explain inbound.
Provide valuable information that your target audience wants to read. If the visitor gets interested they want to keep in touch with your company.
With inbound marketing you focus on your owned media and not on paid media.
If you use ads you have a quick effect and when you stop the campaign your effect is gone.
The effects of inbound marketing take some time but will be sustainable for the future.
If you create interesting information people will come back and start following you.
When a person is searching for something specific and you show up in the search results with relevant content you got a bigger chance that person will click on your link.
A lot of people search online for information about a product or service before they spend their money.
Inbound marketing and SEO
That’s why it’s crucial that you have good SEO to rank high in search results.
If you don’t have visitors you can’t turn them into leads and customers.
Nowadays outbound strategies are less effective as it used to be.
If you get a lot of visitors from search engines you’re on the right track. If you want to engage with your visitors you need to collect their email address.
You can increase the amount of newsletter subscriptions by using a lead magnet. This is offering something for free in trade for their email address. The visitor is turned into a lead.